When you give people a chance to sign up for your mailing list, you’re automatically creating a filter for the people who will become your biggest fans and supporters. You can still target passive, part-time fans on social media and elsewhere, but the mailing list will remain a hub for active audiences. Sending out an email once every couple of months will set you apart from other bands and give your audience a sense that they’re connecting with you on a deeper level. So don’t forget to put out a nice looking sign-up sheet at your shows!
“Find a Music Row lender, someone with offices on Music Row. There are all kinds of things they can do to massage the loan to make it work, and they deal with industry people every day. If you walk into a typical bank and talk about royalties and advances, their eyes will glaze over.”