The United Nations recognizes 54 distinct nations on the African continent. Within each independent nation, there are dozens of unique languages and ethnic groups, each with their own cultural traditions and communities. The music and art cultures of the continent and diaspora consistently communicate profound humanity beyond the documentation of written language, which is why so many extended variations of African music — like jazz, blues, and hip-hop just to name a few — have proliferated and spread globally over the last century.
Going on tour soon but don’t know how to get the word out? Here’s a list of amazing strategies to put your band on the map and make your travels count!